Present Product Features With Catalogs
If you are just starting your own business or need a more intensive campaign to promote your brand, you need to maximize ways to make your product or service known. Catalogs as a marketing tool are essential in promotional activities and brand awareness campaigns. You must know how each tool can be beneficial in promoting your business by learning how to utilize them properly.
If you are planning to create something that can showcase your products or service, you can consider catalog marketing. Catalogs come in handy and are one of the creative and efficient ways to promote your brand. It gives you ample space to put everything about your product or service at the same time show some creativity to make your material more appealing to your audience.
You should make sure that your catalogs are well printed just like other mailed marketing tools in order to be effective. With PrintRunner’s Short Run or Bulk Catalog Printing services, we guarantee that your marketing materials are printed in superior quality. We offer different sizes like the popular 8.5 x 11 catalogs and different binding options. We also use high-tier card stock and gloss aqueous coating to ensure that your prints are not only sturdy but also visually appealing.
Short Run Catalogs - Orders below 100 and minimum of 25 pieces
Bulk Catalogs - Orders above 100 to as many as 25,000.
Incorporating Catalogs Into Your Business
Even as companies increasingly devote time and effort to go digital, the use of catalogs has seen a resurgence in the past few years.
An article published by Harvard Business Review reports that “response rates from catalogs have increased by 170% from 2004 to 2018.” Studies have shown that combining both efforts – print and digital – gives you the most mileage.
The use of catalogs as a marketing tool lies in playing with its strengths. Certain niches and markets are perfect for small catalogs, while some need more space for products and services to pop out even more.
- 5.5” x 8.5” is our smallest catalog size available. These are tall and slim which makes them ideal for showcasing jewelry, watches, and other small items.
- 6” x 6” is ideal for low inventory. With its square shape, you can put the focus on one item at a time, giving the product its chance to shine. Use these for furniture and other high-value items.
- 8.5” x 11” is the most popular catalog size, which is the same as most magazines. This works best for apparel, toy stores, and department stores owing to need for bigger, blown-up photos as well as the sheer volume of products available.
Recommended Reading
10 Quick Catalog Design Tips You Need to Know
How Catalog Marketing Brings Apparel Shoppers OnlineTake Your Printed Catalog to the Next Level
100lb Gloss Text Inside
Cover 100lb Cover
This product size is available for Same day or Next day delivery with
quantity up to 500 digital printing on 100lbt simi gloss.
Order must place Before 12pm. Please contact Office for Special instruction.
Shipping is not included.
Deliver also available on up on request only 50 mile redaction (please call office for detail)